Keeping pace in China’s accelerated market

Want to grow your business by reflecting on how to keep pace with emerging trends in one of Asia’s fastest changing markets?

You will take away a range of go-to-market strategies and tools that will help you to embrace new growth opportunities.
This workshop explores principles and practices that help businesses master fast-developing markets using examplesof firms successfully competing in China.

We will explore the following topics:

• Speed and micro – segmentation in China
• Speed and the need for‘hyper’- personalisation in China
• Sensing trends rapidly in China

Facilitated by Dr Ben Fath, Senior Lecturer and Dr Antje Fiedler, Senior Lecturer

We recommend that you arrive approximately 15 minutes prior to the start time to complete registration.
Following government COVID-19 guidelines, all of our venues for training courses are now COVID-19
Vaccination Certificate(CVC) Sites. To attend this training, it is requirement that you are fully vaccinated
and able to present your My Vaccine Pass on arrival.